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Our background
------> Market Paradigm Shift ------>
Our New Site
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| Ken
Bredemeier |
Shepard
Swift |
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Who
we are: DesignerDiggs.com
evolved from the combined efforts of Ken Bredemeier and
Shepard Swift, both of whom have been supporting
antiques dealers in the online and print industries
(respectively) for over a decade. We have
photographed thousands of antiques and art objects as
well as showrooms of hundreds of
dealers across the country. We have also helped dealers derive
increased exposure through the web, print media, direct mail and even video.
(Samples of work are shown below). |
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On
the online side of things, our start was in creating
localized websites. These sites allowed our visitors
to preview the showrooms of dealers in our member cities
so that when they traveled to those cities they could
plan their store visits according to which dealer was
most like to carry the style and quality of merchandise
they were interested in.
In
addition, we have created many individual websites for
dealers and art galleries. |
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Video:
Wirthmore Antiques
Video:
Kings and Queens
Featuring John Doughty
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A
recent addition to our services includes dealer videos
featuring their showrooms
Informational
or educational videos can also be produced on
request. (Kings and Queens was created for retired
dealer John Doughty, shown left)
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On
the print side of the equation, we have created antique
directories such as Taylor's Guide to Antique Dealers in
the Mid West and West Coast, multi-dealer catalogs,
co-op advertising in print publications and dealer
brochures. Samples follow:
Malcolm
Franklin Antiques: quarterly brochure (photography,
graphics design, printing)
Page from
Multi-dealer catalog direct mailed to participating
dealers' merged mailing lists (photography, graphics
design, printing and mailing list management)
Taylor's
Guide to Antiques Shop: Mid-west and West Coast (annual)
Multi-dealer
cooperative marketing ad in Magazine Antiques.
Each piece in print ad corresponds with dealer name on
right. Ad leads readers to website with this exact
graphic and clicking on a piece links to that dealer's
site.
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MARKET
PARADIGM SHIFT
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Fewer people
entering shops
DesignerDiggs.com |
With the introduction of the Internet, the way the
antique buying public shops for antiques and art objects has evolved.
With that said however, there remains
many people who enjoy visiting the brick and mortar
establishments and as a result we continue to maintain our localized sites
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featuring showroom views.
The
reality of today is that the Internet is
being used to source individual pieces because it is far more
efficient. We have seen that people, as they build
confidence and form bonds with dealers, are more willing to make
purchase decisions without visiting stores. This
is a major change and dealers that don't incorporate
online strategies will be, if they are not already, in
trouble.
Some things
however, never change: For example, our business
philosophy continues to be that we offer a low-cost high-quality
solution to our dealer base which translates to more choices for
our site visitors - a philosophy whose time has come.
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OUR NEW
SITE: DesignerDiggs.com
The "old
us"
has addressed this new paradigm shift with the "new
us"
- www.DesignerDiggs.com.
DesignerDiggs.com
recognizes that much of today's market is driven by the
design community. Interior designers, architects
and sophisticated consumers need a place to go to find
not just furnishings and decorative accessories but also
inspiration and ideas. Whether you are looking for
an exceptional antique or art object to build a room
around or pieces to fit into an existing interior,
DesignerDiggs offers choices across a range of quality
levels and price point.
DesignerDiggs.com
also offers two unique features, not found in our
competitors sites.
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DesignerDiggs.com
has implemented a unique approach to addressing the fact that high-end dealers carry
a few low-end
pieces and conversely, low-end dealers sometimes have
higher-end pieces. Designers too have a need for both high
and lower-end pieces.
At
DesignerDiggs.com you can select which ever
quality level you are looking for depending on
the project at hand by clicking on the
appropriate radio button (gold, silver or
bronze) and filter on the quality level desired.
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Color
Pallet:
How will that piece you or your client is
thinking about look against a wall of a certain
color. You can use our color pallet to
experiment and take out much of the guess work.
Try
it out
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